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PRINT DESIGN

PROJECTS OVERVIEW

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DIBBER HK

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KINETIC DESIGN

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LEH FOSHAN

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DIBBER

Signage for new kindergarten, and informational leaflets for open days.

Project: Double sided informational leaflet for open days.

Brief: Keep to Dibber branding fonts/colours, fit all the provided text and QR codes whilst still be easy to navigate.

Design Understanding: Working with text heavy briefs, Using shapes and colour to create visual barriers and aid in information processing.

Project: Promotional signage for entrances.

Brief: Striking, clean and simple signage boards for entrances. Attract target market and direct them to get in touch.

Design Understanding: Visual hierarchy (what needs to stand out first, second etc), less is more (selecting the most relevant information to attract the correct market).

Project: Double sided informational leaflet for open days.

Brief: Keep to Dibber branding fonts/colours, fit all the provided text and QR codes whilst still be easy to navigate.

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KINETIC DESIGN

Various projects for a graphic design company.

Project: Toyota print advertisement (above).

Brief: Branded listings/advertisements similar to existing examples (left) using provided graphics and text. Adhere to size, alignment, colour and other branding requirements specific to Toyota Australia print products.

Design Understanding: Following strict brand guidelines and rules.

Project: Window display advertisement (below).

Brief: Take professional photographs of client products, clean images professionally and create advertisement based on our requirements; logo, supplied brand colours, display main model larger and the rest below. Prices, drive viewers to get in touch.

Design Understanding: Photography in a professional setting, professional level image editing (photoshop).

Initial plan (above) vs. final draft (left)

Photography setup, before & afters

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LEH FOSHAN

Project: Various print marketing materials.

Brief: Create an effective call-to-action banner and school open day brochure based on the written copy provided.

Design Understanding: Designing with consideration for real-world applications (e.g. leaving free space at the bottom of the banner because it will be covered by the desk).

© 2023 by Lauren Aislinn Murphy

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